Day Gold: How Local Businesses Use Temporary Signage to Capture Football Season Traffic
College football season kicks off in late August, and for Augusta-area businesses, that means something bigger than touchdowns. It means foot traffic, packed parking lots, and customers ready to spend.
According to WRDW, local bars and restaurants have reported business jumps of around 40 percent on college football game days. From Top Dawg Tavern to downtown breweries, Augusta has become a serious football town. Fans gather, eat, drink, and shop before, during, and after the games. The question is whether your business is visible enough to get them through the door.
This year, the signage conversation is even louder. The NCAA has approved new rules for the 2026-27 season allowing up to two commercial logos on Division I uniforms. College athletics is embracing branding more than ever, and local businesses should take the hint. Game day is a branding opportunity. Temporary signage is the fastest, most affordable way to claim it.
Here is how Augusta and North Augusta businesses can use temporary signage to turn football Saturdays into serious revenue.
1. A-Frame Sidewalk Signs: Changeable, Portable, and Instant
An A-frame sidewalk sign placed near your entrance does two things: it catches pedestrians who are already walking by, and it signals that something is happening inside. On game day, that something might be a watch party, a gameday special, or extended hours.
The best part? The messaging is completely changeable. One week you promote a wing special for the noon kickoff. The next week you advertise a brunch menu for the morning game. Swap out the insert or write a new chalkboard message in minutes.
A quick note on compliance: Augusta-Richmond County and North Augusta both regulate temporary signage, including A-frame and sidewalk signs. Rules cover placement, size, and duration. Keen Signs & Graphics can help you design A-frame signs that meet local ordinance requirements while still getting noticed.
2. Removable Banners and sponsor signs
Removable vinyl banners can hang across a patio, span a parking lot fence, or cover a construction wall with bold color and sharp messaging.
A banner that says "Game Day Specials -- Open Early" can go up Friday night and come down Sunday morning.
If your business is near a major corridor like Washington Road, Broad Street, or the Augusta Exchange; a well-placed banner can intercept traffic heading toward watch parties and tailgate gatherings. A strategically placed yard sign can acknowledge sponsors.
3. Parking and Directional Signs for Event Overflow
Game day does not just fill restaurants. It fills parking lots. If your business has extra spaces, even a temporary parking sign can generate revenue. A simple yard sign or A-frame that reads "Event Parking $10" or "Customer Parking Rear Entrance" turns empty asphalt into an asset.
Directional signs matter too. If you are hosting a watch party, a private event, or a game-day sale, do not make customers hunt for the entrance. Wayfinding signs reduce friction and keep traffic flowing smoothly.
4. Stay Compliant, Stay Visible
Temporary signage is powerful, but it is also regulated. Augusta-Richmond County and North Augusta both have sign ordinances that cover temporary and portable signs, including placement near public sidewalks, size limits, and duration restrictions. The City of North Augusta updated its sign regulations in recent years to address downtown development and commercial growth. Working with a local sign company that knows these rules saves you from fines, removal orders, or wasted investment.
Keen Signs & Graphics designs, produces, and installs temporary signage for businesses across the CSRA. We know the local ordinances, we know the materials that hold up to Georgia and South Carolina weather, and we know what makes a sign readable from a moving car on a busy Saturday afternoon.
Time to Get in the Game
College football season runs from late August through the New Year. That is months of Saturday traffic, watch parties, and customers looking for a place to land. The businesses that capture that traffic are the ones that planned their signage before the first whistle blew.
Whether you need A-frames, banners, or directional signs, Keen Signs & Graphics can get your temporary game-day signage designed, printed, and installed fast. The season is here. Let's make sure your customers can find you.
Contact Keen Signs & Graphics today for your game-day signage
Keen Signs & Graphics is a full-service sign company located in Augusta, GA, serving businesses throughout the CSRA with custom signs, vehicle wraps, banners, and commercial signage solutions.
